On February 26, BYD debuted at the Geneva Motor Show with eight new energy models to further expand its global presence and promote green travel.

BYD makes its debut at the 2024 Geneva Motor Show
BYD debuts at 2024 Geneva Motor Show

At the press conference, BYD demonstrated its self-developed DM-i super hybrid technology to European consumers for the first time, and unveiled a model equipped with this technology – Song PLUS DM-i (the overseas version is named SEAL U DM-i). This model will be launched in Europe in the second quarter of 2024, aiming to meet the diversified travel needs of European users and provide an efficient and energy-saving driving experience.

Shu Youxing, general manager of BYD’s European Auto Sales Division, said: “16 years ago, we brought the first-generation DM technology to the Geneva Motor Show. After several rounds of technology iterations, today, we bring the innovative DM-i super hybrid technology , European consumers will experience the many advantages of this power technology. BYD believes that this technology can become a key force in promoting the transformation of green travel and allow more consumers to accept electric vehicles.”

BYD makes its debut at the 2024 Geneva Motor Show
Shu Youxing, general manager of BYD’s European Auto Sales Division, released Song PLUS DM-i

At this auto show, BYD’s million-level high-end new energy vehicle brand Yangwang made its debut in Europe. Its first flagship model Yangwang U8 became the focus of the audience at the Geneva Motor Show with its disruptive technology and excellent performance.

Wolfgang Egger, BYD’s design director, gave an in-depth interpretation of the design concept of U8 at the press conference, explaining BYD’s unique insights and artistic aesthetic pursuit of future travel methods. He said: “The design aesthetics of Looking Up evokes people’s emotions, and the new energy technology it uses makes life more comfortable. Looking Up is the embodiment of sustainable luxury.”

BYD makes its debut at the 2024 Geneva Motor Show
BYD design director Wolfgang Egger elaborates on looking up to U8 design aesthetics

Following its debut at the Munich Auto Show in Germany in September last year, BYD’s Denza brand has continued to gain popularity. Its first luxury MPV D9 attracted many exhibitors to experience it. In addition, this time, the Denza brand also exhibited its smart luxury hunting SUV N7 to European users for the first time.

As the official partner of the 2024 European Cup®, BYD’s new energy vehicles will serve as official vehicles and provide green travel services for the event. On the day of the press conference, UEFA representatives were invited to visit the booth to gain an in-depth understanding of BYD’s leading new energy technologies and products.

BYD makes its debut at the 2024 Geneva Motor Show
First from left: Peng Yingying, director of marketing and public relations of BYD’s European Auto Sales Division

Second from left: Shu Youxing, general manager of BYD’s European Auto Sales Division

Third from left: BYD Design Director Wolfgang Egger

Fourth from left: Yang Yong, Assistant General Manager of BYD’s European Auto Sales Division

In 2023, BYD’s annual sales of new energy vehicles will exceed 3 million units, retaining the title of global new energy vehicle sales champion, and steadily advancing its globalization strategy. Since announcing its entry into the European passenger car market in September 2022, BYD has joined hands with local partners to quickly promote a variety of new energy vehicles to 19 European countries including Germany, the United Kingdom, France, and Norway, and has opened a total of more than 250 stores in Europe. Provide local consumers with high-quality localized services and diversified product choices. In the future, BYD will continue to use technological innovation and high-quality new energy products to meet the green travel needs of European and global users and help “cool the earth by 1°C.”

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