As early as 2014, Elon Musk personally handed over the car keys to the first batch of Tesla owners, officially announcing that the Tesla Model S had entered the Chinese market as a million-level electric luxury sedan. Among them, Li Xiang, the founder of Li Auto, is also one of the first owners. From that time to today, Tesla has been the subject of focus and interpretation by new energy car companies, especially for those car companies that use different forms of driving energy.
As time goes by, various domestic new energy vehicle companies have gradually formed their own styles and strategies, and their marketing promotions for Tesla have become less and less. After all, Tesla’s flagship model has been relegated to the second tier. Other car companies compare their flagship cars with Model 3, which is not high enough, and comparing it with Model S/X is a bit boring.
However, with the launch of Tesla Model X Plaid, Tesla’s flagship model S/X has once again gained new vitality.
On February 13, Tesla Model X Plaid held a tour event at Tongzhou Wanda Plaza in Beijing. On the small booth with the space-time tunnel pattern as the background, the light show and the unique falcon-wing doors instantly attracted many passers-by to watch and take photos. The flagship car still retains its charm as before.
Speaking of which, the business strategies of Tesla and McDonald’s are somewhat similar. McDonald’s focuses on burgers and fried chicken, but profits mainly come from French fries and Coke; Tesla initially positioned Model S/X as an electric luxury brand, and then realized sales harvest through Model 3/Y. As the brand’s harvesting power gradually weakens, Tesla has not only put the Model 3 upgrade on the agenda, but the launch of the Plaid version of its flagship model is also one of the important means to enhance brand value.
“New Model X Plaid: Stunning debut again”
Previously, Tesla’s Model X Plaid had caused a sensation at auto shows and CIIEs. Today, this new car is on tour in a crowded shopping mall, further shortening the distance between it and passers-by.
Compared with many domestic pure electric models that use “sound and light” technology, the Model X Plaid basically maintains the style of the old model in appearance. In the current complex product environment, it looks more simple and elegant, but when the falcon wing door is opened, Model X still shows that cool boyish atmosphere.
The improvement direction of the new Model X series is roughly similar to that of the Model S. The front lip is slightly extended forward, and the design of the fog lamp area is simpler. For knowledgeable friends, you can tell that this is the new Model X at a glance, just by looking at the fog lights.
The show car is equipped with large-size, low-rolling-resistance tires with specification 285/35 R22 and a new style of sports wheels. With its smooth styling design and the application of multiple aerodynamic components, the new car’s drag coefficient is only 0.24, which has significant advantages among SUVs of the same level.
This high-performance version of the Model X does not have the word “Plaid” marked on the tail, but is replaced by a rectangle with a space-time tunnel pattern. Literally translated, “Plaid” means plaid, but it certainly means more than just the literal meaning. Elon Musk loves a movie called “Spaceballs” very much. In the movie, “Ludicrous” means speed beyond the speed of light, and in the extreme state, all objects will turn into plaid. In Tesla models, “Ludicrous” means violent mode, and Musk once wrote in a tweet: “The only thing beyond Ludicrous is Plaid” (The only thing beyond Ludicrous is Plaid).
The new Model X series is equipped with a 12.3-inch LCD instrument panel and a 17-inch floating central control screen. In addition, the rear row is also equipped with an 8-inch screen, and the air-conditioning outlet adopts a completely hidden design. Among them, this “Sunflower Big Screen” can rotate 20 degrees, has a resolution of 2200×1300, and is equipped with a system with 10 teraflops of floating point computing power. It is very smooth for daily use and playing games. Model X Plaid is also equipped with a 22-speaker, 960-watt advanced sound system. The road noise reduction function makes the interior of the car quieter and effectively reduces wind noise and tire noise. Hidden air-conditioning vents can intelligently adjust air circulation, and a three-zone temperature control system is standard. In addition, the HEPA air filter is very friendly to the elderly, children and people with respiratory sensitivities.
The new car can also be equipped with this sci-fi-like “Yoke steering wheel”. At the same time, the manual shifting mechanism is cancelled, and the shifting operation will be replaced by the following three forms:
1. Drag the virtual button on the central control screen;
2. Use the buttons on the right side of the steering wheel;
3. New cars will be automatically determined by the system…
I am a strong man with a height of 180cm and a weight of 102kg. After sitting in this Model X, whether in the first row or the second row, there is more than a punch of headroom. However, after sitting in the third row, my head was slightly closer to the rear windshield. The headroom was only as high as two fingers, and there was almost no extra room for legroom.
For such an SUV that is not huge in size, this performance is already quite good. The Model X was known in the early days of electric vehicles for its clever use of space, which can be described as textbook quality.
Model X has spacious cargo storage space, and the luggage compartment volume can reach 2577 liters. The size of the front trunk is also larger than that of competitors and can accommodate more items or on-board tools.
“Returning to the Essentials of Cars: Tesla’s New Display”
Tesla not only displayed the eye-catching Model
Model This car can be called a real performance monster.
Tesla is worthy of being a brand that “does not build slow cars”. It has equipped the Model X Plaid with a three-motor all-wheel drive system and adopted advanced configurations such as a carbon fiber rotor sleeve and an active three-oil pump cooling system. At the same time, combined with the new battery architecture and energy consumption control, the car’s cruising range can reach 664 kilometers.
During the “T-talk” event, a data graph caught the eye. Simply put, the direction of the curve also reflects the driver’s feeling curve. Compared with previous Model X models, the Model X Plaid represented by the red curve has more sustained acceleration, and drivers can also enjoy a more exciting performance experience. If other high-performance pure electric models want to compete with the Model X Plaid, it is still very difficult to accelerate in the final stages. This upgrade can be said to be a return to the essence of the car.
In addition to the product itself, Tesla is also continuously expanding the coverage of the charging system. As of September 2022, Tesla has opened 21 experience stores and service centers in Beijing, covering various major areas in Beijing. In terms of charging network, Tesla has currently built 110 super charging stations and 36 destination charging stations in Beijing, and the installation rate of home charging piles has covered more than 50% of the communities, forming a charging network covering all of Beijing. The network aims to build a “15-minute charging” life circle.